Powder that works tremendously well for throats
Reimu: "Hello, I'm slowly Reimu"
Marisa: "I'm Marisa"
Reimu: "Let's do our best to explain today, shall we?"
Marisa: "Yeah, ah. I can't wait to play the game. I'm going to pretend to be temporarily ill. I feel like I have a bad throat today"
Reimu: "Oh, are you okay?"
Marisa: "Ah, but I'm going to take the rest of the day off just to be safe"
Reimu: "Do you want to use this?"
Marisa: "What is this white powder?"
Reimu: "I feel so much better when I use this. It makes my sore throat go away in one shot"
Marisa: "What a suspicious looking medicine! I have to call the police"
Reimu: "What are you misunderstanding?" This is Ryukakusan"
Marisa: "What, Ryukakusan is that company that makes throat medicine and throat lozenges?"
Reimu: "That's right. Ryukakusan is actually a powdered medicine that has become a hot topic on Twitter because of its amazing effectiveness"
Marisa: "Wow, I didn't know there was such a thing as powder medicine"
Reimu: "So this time, I will explain about Ryukakusan"
Then, please take your time
Marisa: "Ha! I was supposed to take a temporary sick day off! "
Drink it (sore throat), it'll fly away!
Reimu: "First, I'll start with this white powder that everyone is wondering about. This is an antitussive expectorant, a powder sold as Ryukakusan"
Marisa: "antitussive expectorant?"
Reimu: "Simply put, it is a throat medicine that quiets cough and makes it easier to spit out phlegm. The current Ryukakusan throat drops and throat lozenges are also based on this powder"
Marisa: "Wow, I didn't know that"
Reimu: "This product, which is familiar to the older generation, has actually become a hot topic on twitter just recently. It all started with a tweet posted by Nami Kishida, a writer.
I was licking Ryukakusan throat lozenges because I was losing my voice, but it didn't help, and when I was fretting, my editor, who belongs to a chorus group, said to me, "Powder! Ryukakusan is a powder! I drank it, and it made me recover quickly and completely!
Marisa: "One shot and last time, the effect is too much"
In response to this tweet, I didn't know there was a powder. A lot of internet users were surprised to see it for the first time and said the effect was too great. This tweet had 150,000 likes as of November 2021"
I guess the rarity and effectiveness of powdered Ryukakusan got people talking. Because it clearly works, this one. However, some of the comments said, "I've never taken powder Ryukakusan, but I've heard of it. I have never taken it myself, but I found it at my grandma's house. I never drank powder Ryukakusan, but I found it at my grandma's house," said some who knew powder Ryukakusan.
Marisa: "Well, I guess it's a generational difference. For us, the younger generation, Ryukakusan has a strong image of throat lozenges.
Reimu: "Yes, that's right. Ryukakusan Direct and throat lozenges have been available since 1995, so many people in their fifties and older are familiar with the powder"
Ryukakusan is also a long-established pharmaceutical company with a long history. Ryukakusan was established as a joint-stock company in 1928, which is 93 years ago.
Well, its predecessor Yakushiten was founded in 1871.
Incidentally, it is said that the prototype of Ryukakusan itself was created even earlier, from 1818 to 1829 during the Bunsei Era (1818-1829).
The person who is said to have created the prototype of Ryukakusan is Genen Fujii. He was a doctor in the Satake clan, a samurai family of the Akita domain, and Ryukakusan was originally created as a domain medicine for the Satake clan. Ryukakusan was born in Akita.
The Satake family of Akita is associated with the well-known warlord Yoshishige Satake.
This Ryukakusan was improved with each passing generation. Genshin, the second generation of the Fujii family, was well versed in Rangaku, or Dutch studies. He added Western herbal medicines to the Ryukakusan made by Gen'en I to further improve its efficacy as a throat medicine.
In the early Meiji period (1868), Yoshitaka Satake, the feudal lord at that time, was suffering from asthma. Therefore, the third Shoteiji went to Nagasaki to study Dutch studies. He followed the same path as the second generation.
After returning to the Satake domain, Shoteiji improved the domain medicine Ryukakusan as a prescription medicine for asthma.
Reimu: "The three materials used in the formula at this time were ryukotsu, ryunou, and rokkakusou."
Marisa: "Suddenly, the materials are like Mon-Han."
Well, it is said that it is purely a legend.
Are dinosaur bones used in modern Ryukakusan as well?" Unfortunately, these materials are rarely used in today's Ryukakusan. It looks like they restructured it except for the competent ones when they revised the formulation.
The foundation of the Ryukakusan formula improved by Shoteiji is still firmly in place today. After the Meiji Restoration, the prefecture was abolished and Ryukakusan, which had been a domain medicine, was given to the Fujii family. With this, the Fujii family parted ways with the Satake family.
However, the Fujii family continued to be together with the Satake family when they came to Tokyo, and when they opened a drug branch in Edo, they set up store near the Satake family's Edo mansion.
It suggests that they had a relationship even after he was no longer the clan doctor. Perhaps he had a little help in opening a store in Edo.
The signature product of this Yakushi-Ten was, of course, Ryukakusan. It seems they sold it in a paulownia box back then. Naturally, this highly effective throat medicine from the Tohoku region was well received by the people of Edo.
If they heard that it was a clan medicine that had been ordered by a samurai family, that would be something everyone would want.
However, while the product was selling like hotcakes, Ryukakusan was not lacking in improvements.
Next on the list is Tokusaburo, the fourth generation of the Fujii family. He studied pharmacy at the Faculty of Medicine of Tokyo Imperial University.
How great is this school? Incidentally, Tokyo Imperial University was the predecessor of today's University of Tokyo.
Tokusaburo, who studied at what is now the University of Tokyo's Faculty of Medicine, joined the Tokyo Sanitary Testing Laboratory after graduation. That testing laboratory is also known today as the National Institute of Health Sciences.
It was here that Tokusaburo learned formulation techniques from German-born engineer Rumbold. Eventually, Tokusaburo further improved Ryukakusan by using the technology of processing medicines into a fine powder.
Suiyaku is a powder medicine that can be taken directly down the throat instead of being poured down with water, and the characteristics of Suiyaku and Ryukakusan, a throat medicine, are a perfect match.
Thus, in the 26th year of Meiji (1893), Tokusaburo successfully created Ryukakusan to be taken without water.
Incidentally, the current powdered Ryukakusan is also supposed to be taken without water or obturator. 120 years ago, Ryukakusan was already in its perfected form.
The main ingredients of Ryukakusan, such as Kikyo, Senega, Anjin, and Kanzo, have been used since that time. Ryukkotsu, Ryuunou, and Rokkakusou have fallen out of the list, but other herbal medicines are still being used today.
Upon the completion of Ryukakusan, the fourth Tokusaburo opened Fujii Tokusaburo Shoten and expanded his sales channels throughout Japan. In the same year, the third generation Shoteiji passed away.
Despite his misfortunes, Tokusaburo launched a groundbreaking marketing campaign to promote Ryukakusan to the public.
That is newspaper ads and street advertising. It was rare for medicine stores to advertise in newspapers and other forms of publicity at that time. They were good at business as well as making good medicines.
Later, despite some troubles, such as moving the factory to Osaka due to the Great Kanto Earthquake, the company was established as a joint-stock company in 1928. After the Second World War, the company name was changed to Ryukakusan for its signature product in 1964, and gradually the foundation of the present company was laid. It was quite recently that the company itself was renamed Ryukakusan.
At this time, Ryukakusan began exporting products to Asian countries and developing new products such as lozenges and tablets. However, six years later, in 1970, sales of the company's signature product, Ryukakusan, began to decline.
The reason for this is not known. However, it has been pointed out since that time that powdered Ryukakusan was difficult to swallow. It was difficult for children and young people to swallow, not to mention the older generation who were accustomed to taking powdered medicine.
The 8th president, Ryutaro Fujii, was entrusted with the task of rebuilding the company. After becoming president in 1995, he pushed for the development of new products by leveraging the strength of the Ryukakusan brand.
With the launch of new products, business performance has improved by ○○ times
The new products that helped to revive Ryukakusan were Ryukakusan direct, throat lozenges, and Rakuraku Dosage Jelly.
Let me explain one by one. First, Ryukakusan Direct is a throat medicine classified as a third drug. Its greatest feature is that it is packaged in individual doses.
Originally, the powder was directly packed in a container. By packaging the powder individually, the company succeeded in increasing portability and shelf life. In addition, the packaging also adopted a stylish design, which is rare for pharmaceutical products.
It is a cool design that catches the eye when seen on the sales floor of a drugstore.
Of course, because it is from Ryukakusan, its effectiveness is well documented, and it also inherits the advantages of powdered medicines, which can be taken without water. For those who do not like powdered medicine, a lozenge type is also available. While inheriting the good points of the original Ryukakusan, the company has evolved it to meet the needs of the times.
Next is throat lozenges. Many people may think of this when they think of Ryukakusan. Like the lozenges mentioned earlier, these lozenges were developed for people who do not like powdered medicine.
It is not a drug, so it does not contain herbal medicine such as Kikyo, but it does contain an herbal powder developed by Ryukakusan.
As one would expect from a throat lozenge, it is not as effective as a medicine, but licking it eases one's throat. It also tastes delicious. The unique herbal smell is indescribable.
However, when you have a sore throat, do not try to get over it with throat lozenges alone, but rely on Ryukakusan Direct or powdered medicine as mentioned earlier.
It is better to lick the throat lozenges only as throat care.
Next is Rakuraku Dosage Jelly. Even if you have never used it, you probably know its name.
This is a dose-support jelly that makes it easier to take medicines and supplements. It was developed by Atsuko Fukui, who has been creating hit products in the Planning and Development Department of Ryukakusan for many years. She is the general manager of the executive and queen development division, which oversees various departments, and is a key player who has made a great contribution to Ryukakusan. Incidentally, Fukui was involved in the development of Ryukakusan Direct and the throat lozenges introduced earlier. It seems that Fukui-san was involved in the development of Ryukakusan Direct and throat lozenges, Ryukakusan's main products today.
One day, Fukui-san and the president, Mr. Fujii, went to a nursing care facility to conduct research on the development of RakuRaku Dosing Jelly. There, they saw elderly residents eating porridge with medicine poured over it.
I used to take that medicine. That bitter taste of the medicine combined with the taste of the porridge doesn't make me feel very good.
Especially for those who have chronic diseases, the amount of medicine they take increases considerably. The elderly people themselves had to do their best just to take the medicines, and the nursing staff had quite a heavy workload. It was a desperate measure to get the residents to take their medicines properly while performing their other jobs, I guess.
Surprised by this situation, Fukui-san immediately began developing a jelly to assist in taking medication. The product, Rakuraku Dosage Jelly, was put on the market in 1998.
The lemon-flavored jelly encases the medicine so that it can be swallowed without tasting the medicine or feeling powdery. Of course, it is made of ingredients that do not affect the action of the medicine. This means that not only tablets but also powdered medicines are now possible.
However, the type of medicine that acts directly on the throat, such as Ryukakusan, is not allowed.
In 2001, "Okusuri Nometa Ne" for children was also released. This product was developed to encourage children who are not good at taking medicine to take it, and parents said it made it easier for them to take the medicine. I can't give them medicine without it anymore. I also take them with this.
It has been well received.
These new products became a hit one after another, and the company's sales increased more than fivefold.
In the 2010s, Chinese tourists began to buy Japanese products in large quantities, and Ryukakusan, which was originally called a new medicine because of its strong popularity in Asian countries, sold like hotcakes.
Exports to Asian countries, where the company had been making inroads for some time, came into effect here.
In China, where air pollution caused by pm2.5 was particularly serious, demand for Ryukakusan, a Japanese throat medicine, was rising. Supply and demand were not keeping pace.
Against this backdrop, Ryukakusan succeeded in getting out of its slump.
It must have been successful in introducing new products in response to the wave of the times while maintaining the quality of its medicines.
Reimu: "I would like to ask you to respond with sincerity so as not to embarrass Ryukakusan, which has been passed down from generation to generation since the first generation of Fujii Genen"
Marisa: "I guess so"
Reimu: "By the way, Marisa, is your throat okay?" I made you talk a lot"
Marisa: "Throat?"
Reimu "You know, said throat was bad just now"
Marisa: "ah! That was totally fine now. It's not like I was faking being sick or anything!"
*Since it is translated by the author of the article, it may differ from what is said in the video.
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